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About JIFFY.AI is a product company in the domain of robotic process automation (RPA), machine learning and Artificial Intelligence (AI).  Currently, they have 3 different products that help companies automate tasks that are usually performed manually, making operations more time and cost-efficient.

Automate: Automate is an app-based intelligent automation platform that lets you implement, manage and monitor enterprise-wide automation of complex business processes.

Assure Assure is a low code AI-based integrated test automation platform that lets you automate your tests across your entire software lifecycle.

Innovate Innovate helped in redefining software development and empowered everyone with ideas to develop, deploy, test and launch the software.

My Recommendations

After doing a thorough competitive analysis, here is my recommendation if I would have been the product manager at

Before moving on to the recommendation, let us first have a quick look at the competitive insight of their offering Automate

Competitive Insights:

Feature Jiffy Competitors
No coding Required Yes Yes
OCR is developed using open source  No Yes
SAAS Based model No Yes
Ready to use models Yes Yes
Image Annotation and Labelling Yes Yes
OCR Batch Processing No Yes
Ease of Use for Adoption Yes Yes
API for Integration No Yes
Low Entry Cost for Starter No Yes

The Strengths of the automate platform are:

  • It is a web-based solution
  • No-coding required
  • Pre-built automation templates
  • Graphical representation of data

The weaknesses of the automate platform are:

  • High initial investment
  • Less Online Awareness
  • No Online Trial Option
  • Long Subscription process

The opportunities that have are:

  • OCR for doc scanned after  Photocopy
  • SAAS based model
  • Online Trial Option
  • API for Integration
  • Integrated Digital Marketing

Based on the above study, given below is the proposed roadmap for Automate.

2) Recommendation on a New Product Line

Jiffy.Ai have a great platform that automates native document processing, workflow, ML and analytics with a few clicks.

But there is a growing demand for an automation platform that can connect a variety of systems, technologies, and applications and execute a business process. Integration with the popular online applications as well as any internal applications using webhooks or Rest APIs. This will help businesses to build multi-action automation with the regularly used application in the business process using the business logic to pass data from one app to the other or perform a certain action.

Immediate use cases are automation of workflows for Sales and Marketing by integration of multiple applications in the workflow using APIs.

Objective: To facilitate non-technical users to automate their regular mundane workflows and help to enhance productivity and growth across teams.

Integration among the following categories of application:

  • Marketing (Active Campaign, Mailchimp)
  • Project Management (Trello, Asana, Todoist, Jira)
  • Social Media (Twitter, Facebook, Instagram)
  • Forms (Google Form, Type form)
  • CRM (Salesforce)
  • Email (Gmail, Outlook)
  • Collaboration (MS Teams, Google Meet)
  • E-commerce (Shopify)

Readymade template for popular use cases.


3) Recommendation on Marketing

I have done a quick audit of the online presence of and discovered that the organic keyword and organic traffic are 39 and 9 respectively which is very less as compared to the other competitors. The authority score of the website is 27. 

Below are a few marketing recommendations:

  1. Need to boost the awareness level in the marketing funnel
  2. Improve Organic Keywords and Traffic
  3. Need to have Integrated Digital Marketing to gain trust
  4. Need to set up for a trial subscription
  5. Create a academy to host training and demo of how to use